6 Best Makeup Trends for Fall/Winter 2025 You’ll Want to Try

Nothing marks the start of a new season quite like a fresh wave of beauty trends. Plus, with festivities on the horizon, it’s the perfect time to experiment with colour, texture, and style. And, most fun of all, find what truly makes you glow!

This autumn, we’re seeing a spectrum of experimental styles from bold, statement-making lips to soft flushes of blush, and luxe jewel tones. Fortunately, House of Colour has got the multitasking makeup products — and the how-to — on how to create these makeup looks and more. 

Cloud Blush

Summer’s blush trend was all about that sun-drenched, just-back-from-holiday glow. But as the season shifts, so does the mood, and this fall, it’s all about a softer flush. Think the kind of rosy warmth you get after a brisk walk on a crisp fall day, as seen at Max Mara and Gucci. 

For a real-skin finish that enhances your natural glow, reach for our Cream Blush. Its silky formula glides on effortlessly and blends beautifully with just your fingers, making it ideal for building up to your perfect pigment. Why not dab the leftover on your lips?

Or achieve that soft-focus finish with our Mineral Blushes that offer a delicate dusting of rosy colour. With shades tailored to each seasonal palette, you can skip the guesswork and wear what truly complements your complexion.

Pro tip: Lock in lasting colour with a spray of our Vitamin Set + Refresh Mist.

Beautiful Basics

Clean glam is beauty at its most effortless: polished, flattering, and focused on enhancing your natural features. Think real-skin radiance without the overly dewy finish.

On the runways of Emilia Wickstead, Rick Owens and Stella McCartney, models glowed with soft layers that added depth and dimension while giving skin that soft-blue focus that’s still fresh. 

For that lit-from-within look, choose light coverage with our lightweight BB Cream or a dusting of oil-free Mineral Foundation, then add a flush of velvety rouge across the cheekbones. A coating of lengthening Mascara and a swipe of Butter Balm or Clear Lip Gloss to finish the look with understated definition.

Pro tip: To keep everything smooth and long-lasting, start with the hydrating Revelation Primer to lock in moisture.

Dark Lips

Nothing says fall quite like a bold, dark lip.

From deep cherry reds to rich plum and even dark chocolate tones, this transitional trend is all about making a statement, whether you prefer a velvety matte or a soft satin finish.

For a long-wearing matte effect, choose a creamy Liquid Matte Lipstick that delivers intense pigment and stays put all day. Or, for a more luminous look, opt for a moisture-rich Lipstick in your deepest seasonal shade to combine bold colour payoff with long-lasting hydration.

Pro tip: Take it up a notch with a slick of metallic Lip Gloss — the perfect finish for autumn nights out.

Icy Eyes

Richard Quinn put frosted eyeshadows on the map, and they’ve quickly become one of TikTok’s biggest beauty trends.

Defined by frosted pigments and icy tones, these shades create a futuristic, wintry effect that’s perfect for the season.

Go bold by sweeping colour across the lid and up to the brow bone, or take a softer approach by applying liner along the lower lash line, as seen at Giambattista Valli.

We’ve taken the guesswork out of finding your best icy tones with our beautiful Eyeshadow Palettes and Eyeshadow Singles curated to suit every seasonal type, so you can wear icy tones your way.

Pro tip: Apply your eyeshadow like a professional with the Shade & Conceal Brush and Eye Blending Brush.

Gothic Drama

Call it the Wednesday Addams effect or fashion’s obsession with Victorian romanticism, but gothic-inspired makeup is back for Fall/Winter 2025, spotted at Avavav, Marni and Versace.

Blending moody and romantic influences, this look leans into depth, drama and unapologetic self-expression. Think smokey eyes, sculpted cheekbones, and bold berry or cherry lips. It’s a chance to play with colour, texture and shade, and lean into your most theatrical side.

For extra impact, layer a dark Lipstick with a clear Lip Gloss for high-impact shine, add a romantic flush of Cream Blush, and frame the eyes with smouldering Eyeshadow and Eyeliner that will lift and define your gaze.

Pro tip: Lock in bold lips with Lip Liner to keep the drama lasting all night.

Colour Play

This season, playful colours are having a moment. Think pale glossy lips, a soft flush of blush, and bold, experimental eyeshadows — the winning formula for this expressive trend.

Channelling a strong ‘60s influence, we’re seeing all-over hues, graphic lines, and defined lashes take centre stage. Blue dominated at Sandy Liang and Blumarine, while Richard Quinn favoured duck-egg lids for a frosted finish. Whilst Christian Siriano worked geometric maroon shapes for a bold twist.

Whether you’re drawn to icy tones or rich pigments, our colourful Eye Pencils and Eyeshadows make it easy to experiment with shades that flatter your palette.

Pro tip: For intense pigment that lasts, spritz your Eyeliner & Brow Brush with Vitamin Set + Refresh Mist.

Ready to make these looks work for your seasonal colour palette and style profile? Not sure which shades to try this season? Book a makeup masterclass with your House of Colour stylist and step into the new season with confidence!